Gen Z Leading the Charge Back to Rentals


Renters are back in force across the country. Rent Cafe notes that rental activity is back to pre-pandemic levels up 13% from one year ago. They attribute this increase to higher vaccination rates, and the recovering job Market. Gen Z =is leading this return to rentals with a 39% increase from last year. I’m certainly seeing this phenomenon at my properties. We are seeing unprecedented apartment interest with market rents increasing monthly. This trend of Gen Z renters (born 1997-2012) will continue, so those operators who are working to understand the needs of these new residents will be well positioned as the recovery continues. Click on the link below for the full article.


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